CEA Brings Technology Industry to CES Las Vegas: Should You Cash In?

CEA Brings Technology Industry to CES Las Vegas: Should You Cash In?

Posted 07.30.2012 in Articles by Neil-Denny

Considering the value of face-to-face interaction, it's hard to go wrong with any major trade show. However, considering you have limited capital and limited time, you need to make careful choices as to which trade shows you place your bet on. Owned and produced by the Consumer Electronics Association (CEA), International CES has been the global stage for innovation for over four decades. With its home in Sin City, is CES Las Vegas a boozing boondoggle or a savvy career move which will yield your company and your career a big payoff?

With over 150,000 in attendance in 2012, the Consumer Electronics Show in Las Vegas has grown into a spectacle comparable to San Diego Comic Con. Here, retail buyers and distributors, manufacturers, market analysts, and media representatives from all around the world are united under one roof to help promote the growth of the consumer electronics industry. Aside from the fact that CES gives you a valid excuse to let loose for a few days in Vegas, there's a reason why computer techies from all around the world stack their microchips and go all in, the primary reason being exposure, and not just the kind you see after hours.

In the same way Comic Con provides a platform for up-and-coming artists and major publishers alike, CES Las Vegas gives exhibitors a chance to expose their products to a wide audience, and gives attendees an exclusive look at what's to come in the future of technology. Past innovations introduced at the event include the Nintendo Entertainment System in 1985, Blu-Ray technology in 2003, and the unveiling of 4G phones in 2011 including the Samsung Infuse 4G, the HTC Thunderbolt, and the Motorola Atrix 4G. This advanced look at technological trends can help you adapt your business according to the climate of the industry, and gives retailers a good sense of what to expect in their inventory in the near future.

Along with the networking opportunities and promotional benefits of attending CES Las Vegas, the event can also prove to be an educational and inspirational experience. Past keynote speakers include Bill Gates, Robert Iger of Disney, and Michael Dell, the founder of Dell computers. Guest speakers to look forward to in 2013 include Kazuchiro Tsuga of Panasonic, Dr. Stephen Woo of Samsung, and of course, Gary Shapiro, the President and CEO of the Consumer Electronics Association.

The CEA is the U.S. trade organization responsible for making this happen. Aside from discounted floor space at every CES event, there are many perks to becoming a member of this internationally recognized organization. Its membership consists of 2,000 companies within the consumer electronics industry including manufacturers, distributors, technology developers, and retailers. From multimillion dollar corporations to small niche companies, its membership has cumulatively generated $161 billion in the consumer electronics industry. Membership can not only give you access to the thousands of enlisted companies, but can also provide training and market research for your company, with helpful resources like consumer research reports, economic evaluations, industry trends, and a support system of researchers.

It's always a beautiful thing to see folks from all walks of life come together for a common interest, with positive intentions. Sure it's Sin City (not exactly conducive to positive intentions), but in the case of CES Las Vegas and the Consumer Electronics Association, the common interest is a love for technology, and the positive intent is to help the industry grow. When it comes to Vegas, you've got to know when to hold 'em and when to fold 'em. For the benefit of your company and your career, it's a good idea to double down on CES Las Vegas.

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tendo85
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Re: CEA Brings Technology Industry to CES Las Vegas: Should You Cash In?
Reply #1 on : Tue October 16, 2012, 08:05:31
CES is so worth it. after microsoft announced they are no longer doing the show people started writing the obituary for the tradeshow but i think its far from over. its more about companies and products on the rise than about what apple and microsoft are up to these days.

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